Bürkert has created a digital trade stand that provides a virtual tour of its products and services. This time-saving solution offers an alternative experience that appeals to a wide audience beyond the confines of an exhibition centre.
The realistic 3D-rendered exhibition stand is divided into eight sections, covering four main product areas – water, gas, hygienic and micro – as well as new products, an eShop, the revolutionary FLOWave flowmeter, and systems.
Clicking on any one of these eight sections of the stand reveals a table laden with relevant products. Not only can you click on the product for a description of its specifications and the relevant datasheet, but you can also view demonstration videos and download product brochures.
“There’s a brief overview and a link to the webpage if you wanted to go straight to the website to find a bit more information about it or even purchase it through the eShop,” says Kirsty Anderson, Marketing Manager at Bürkert.
Developed by V-Ex Virtual Exhibitions in the UK, the Bürkert virtual exhibition is an exciting new leap forward in the way the company demonstrates its products. Virtual reality creates a completely simulated and immersive environment, which can be as similar or different to the real world as you like. Which is exactly what Bürkert wanted when it set out to create a virtual exhibition stand that users can visit without leaving the comfort of their desks.
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